Can Google Answer all your Questions ?

Recently Google Celebrated its 18th birthday and most of us realised that it existed long time before many of us started using it.

In fact, most of us have replaced the word “search” with “Google”. Now-a-days, We don’t say, “I searched for it on net”. Instead we say “I googled it”.

While I have a huge respect for Google as a company as well as its efficiency to help you research, off late I have realised that most of us need to use sanity and prudence while using google.

Difference between Data, Information, Knowledge and Wisdom

Lets first understand the pyramid of Data, Information, Knowledge and Wisdom.

wisdom-knowledge-information-data-pyramid15 wkid

The pictures also shows an example of how Data, information, Knowledge and Wisdom are different from each other and can be derived from one to another.

Now, as long as we use Google for data searching or information searching, it should be fine as we can convert this to knowledge and wisdom.

To those with higher degree of understanding, may also sparingly use it for knowledge. But if we start googling for wisdom, we will be doomed for disaster.

Wisdom, by definition, is the ability to take decision based on knowledge (which may be derived after a detailed study of information on data) but also requires human skills.

These days, we have interesting examples of Google searches.

Imagine someone searching on Google “How to commit suicide?”

Google might throw up all the ways to commit suicide, but is it going to ask you “Why do you want to commit suicide?” or console / motivate you for not committing suicide?

How does Google Search Work?

Google Search works on a basic principle of string matching. It looks for keywords put in the search bar and then matches them with the content of websites across the globe. While this is a commendable feature, at times it can misguide people if they don’t use their brains.

For example, someone types “Best Country in the world” , Google wouldn’t know which country is best in the world (nor it wants to know). All it does is, lists down all the webpages where this phrase “Best Country in the world” has appeared.

So someone looking to find an answer to this query may be either disappointed or misinformed. And this isn’t Google’s fault. It is our fault that we are not asking the right question.

How should you use Google?

As mentioned above, Google can be used for data or information searching. For example, you know that some Dr. Tukaram Jadhav (hypothetical character) is a good child specialist in Dadar. But you don’t have his contact number or address. Now you can go to Google and search for his name, so that it helps you in finding his contact details (Hopefully Dr. Jadhav has uploaded his details such that Google can find them). This data can be directly used.

In case you don’t know his name, and you are looking for a child specialist in Dadar, you can do a google search “Good Child Specialist in Dadar”. Now, don’t you think the results here will be less “ready to use” than the earlier?

Out of the few names thrown by Google, you will have to do additional analysis of the qualifications, experience, references etc of the names of doctors popped up. So this data needs to be used with additional level of offline intelligence.

I hope none of us would directly like to ask Google, “My Child is having fever. What to do?”

If someone is doing that, let me tell you, this can be a disaster. You would require a qualified professional who takes into account your child’s age, weight, height and several other things.

Some telecom companies have advertised internet to be the “Sea of Knowledge and Wisdom”. But its their own vested interest to make people buy data plans. Lets understand that internet is a “Sea of Data and Information” and we still need higher skills to be able to use this data and information to convert into knowledge and wisdom. (Not to forget, these data can also be incorrect at times. So one needs to be sure of the source. In case of error, you cant get away by saying, “I got it from Google”).

Can Google Personalise the “advice”?

The first mistake would be to expect that Google can advise you.

But as we have all types of people in this world, lets say someone actually tries to seek advice from Google. You ask it to show the ‘best’ route from point A to B. It will show you the shortest route based on data available (i.e. distance, traffic etc). However, does Google know that you are planning to take a 12 seater mini-bus from that route and the narrow road wont accommodate your mini-bus ?

Likewise there could be various cases, wherein a combination of online data and offline intelligence needs to be used rather than blindly trusting and following what Google advises.

Beware of “Google-enabled Professionals”

There are some people who have just “become” professionals by googling. While a professional also needs to keep himself updated through the internet, there needs to be strong foundation on which the knowledge updation can be done.

Imagine you going to a doctor who has just learnt everything just by googling or watching videos on the YouTube. Or flying with a pilot who hasn’t undergone any training; Rather he has just read on the internet “How to fly an aircraft?”

While the internet (or Google) is a great tool to connect with the world, let it not take away our sanity.

Key Takeaways :

  1. Understand the difference between Data, Information, Knowledge and Wisdom.
  2. Use Google for searching data and information only. Keep Knowledge and Wisdom queries for professionals.
  3. Verify Data and information thrown by Google. Check the source.
  4. Google just matches strings or phrases to provide links. There is no “intelligence” or “due diligence” done by Google on the validity.
  5. Google cant give you personalised advice. Offline intelligence would be needed.
  6. For critical and long term issues, deal with known, verified and qualified professionals ; And not with “Google-enabled Professionals”

We look forward to your valuable comments and feedback.

Saurabh Profile Pic

The Author Prof. Saurabh Bajaj (BE, MBA, FRM, CFGP) is CEO with Nidhi Investments, Mumbai. He may be contacted on if you have any questions.

(The views mentioned in the article are personal opinion of the author)








Published by professorbajaj

Prof. Saurabh Bajaj is an Author, Mentor, Motivational Speaker and Wealth Planner. He has done his MBA from Narsee Monjee Institute of Management Studies (NMIMS) Mumbai, one of the top 10 management institutes in India. He holds the prestigious FRM (Financial Risk Manager) degree awarded by Global Association of Risk Professionals (GARP), USA. Till date, there are less than 15,000 professionals in the world, who have been honored with this degree. He has also been awarded CFGP (Chartered Financial Goal Planner) Certification by AAFM (American Academy of Financial Management). After his MBA, he joined J P Morgan, the second largest Investment Bank in the world. He has worked with J P Morgan as Risk Analyst for more than two years. Prof. Bajaj also holds an Advisory certification awarded by AMFI (Association of Mutual Funds of India). During his stint at Bombay Stock Exchange, he has handled Investment Management and Treasury operations of the BSE Corpus. He has set up an entrepreneurship venture in the field of Wealth Planning and Investment Consulting under the name “Nidhi Investments” and holds the profile of CEO. Prof. Bajaj sits on the Expert Panel of and as Investment Expert. He is actively involved in investor education through his blog which has a readership from 78 Countries all over the world. His articles are also regularly published in , , ,, and . He has been awarded the title of “Best Article Writer” from in Jan 2012 and has been selected amongst “Top 5 Technical Writers” from all over India in Feb 2013. He has been invited by various TV Channels like SPIN TV, CNBC TV18, UTV Bloomberg Etc for programs like "Expert Advice" , "What Markets Want ", "Budget Analysis" etc. He has been invited by Several organisations like Lions Club, Rotary Club, Agrawal Welfare Foundation, Rajasthan Mandal, Agroha Vikas Trust, Union MF, UTI MF, Arthamitra Gurukulam, Vidyalankar Institute of Technology etc for expert lecture on "Smart Investing", "Life is A Celebration", "Financial Freedom", "The Digital IFA" etc. He was ranked 8th Merit at All India level NMAT which got him selected for MBA programme at NMIMS, Mumbai. He did his MBA with Capital Markets as his specialisation. Soft Skills has become an inevitable part of every selection process and teaching learning process these days. The students from small towns and tier II cities, in spite of being talented and well equipped with technical skills, are seen struggling in the selection process. This is because of their lack of exposure to these soft skills. Mr. Bajaj has a zeal for training candidates to develop these skills and has been imparting the same on since last two years. This zeal and passion inspired him to set up his own firm called “Knowledge Circle” which aims to train candidates for soft skills. Till date, he has trained more than 5000 participants from over 220 organizations across various fields of soft skills. He has been associated with MSBTE (Maharashtra State Board of Technical Education) to conduct Soft skills training workshop for the faculties of Polytechnic Colleges in Entire Maharashtra (Mumbai Region, Pune Region, Aurangabad Region and Nagpur Region) since last 8 years. He has also been associated with ICAI (Institute of Chartered Accountants of India) for training CA Students on various topics related to Communications skills, Group Discussions etc. He was invited by Fr. Agnel Polytechnic College, Vashi for a motivational workshop for faculties. He was also invited by Vivekanad Polytechnic College for "Communication Skills and Email Etiquette" training for non-teaching staff. Apart from these, he has conducted “Capacity Building Soft Skills workshop for Faculties” at ITI Gunj, ITI Pusad, ITI Digras and ITI Umarkhed. This was the first ever soft skills workshop for faculties in the history of ITI’s in Vidarbha. He was also invited by Shivaji Education Society to conduct similar Soft skills workshops for the faculties and office staff of Shivaji Junior College Pusad, Shivaji High School Pusad, Shivaji Vidyalaya Belora and Shivaji Vidyalaya Bhojla. He has conducted training workshop on “Effective Presentation Skills” for the relationship managers of HDFC Mutual Fund, Andheri Branch, Mumbai. He has also been invited at College of Management and Computer Science, Yavatmal, College of Dairy Technology, Warud, B N College of Engineering, Pusad, B D College of Engineering, Wardha, College of Engineering and Technology, Akola, Dr.N.P.Hirani Institute of Polytechnic, Pusad etc. for the Guest lecture on “Developing Interview Skills”.

4 thoughts on “Can Google Answer all your Questions ?

  1. Tysm Saurabh Sir, this was really helpful to me. Here, I want tell you something that generally people don’t think while searching something on Google’s whether which they are getting is right or totally wrong. And according to a survey approximately 30% of the total information available on net is wrong.

  2. Gud article bro especially about the ‘advice’ part.

    If I’m not wrong, the top 10 searches coming out of google are those who have paid the most in the form of Ads.

    Ask the right question to google but always take a professional’s help for any query.


    1. Very True Bro !!

      Yes, most of the top searches are paid and this is how Google earns its revenues. As a profit making company, may be it is doing right on its part. But we blindly taking those as suitable for us, could be a problem.

      Thanks again for your visit and feedback. Looking forward to more in future.

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